Airport reveals new plan to revive air service

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Airport reveals new plan to revive air service


Marily Mora, CEO of Reno-Tahoe International Airport, discusses a new way to boost air service growth.


The past 8 years have been tough on the Reno-Tahoe International Airport, but the airport is doubling down with a new plan in hopes of boosting air service.

Since 2005, the number of daily departing seats has dropped by nearly 37 percent. That downward trend holds true for number of destinations and carriers. To CEO Marily Mora, this is a rallying cry:

"These numbers are our past, and we know that as long as our local economy thrives, we will be be able to grow and attract new air service."

Cue the airport's new, multi-pronged strategy that will hopefully revive the region's air service. It includes boosting the airport's cargo capacity, as well as adding more carriers and routes.

"We want promotion of our air service. When we get a new flight, we want the community to support it, so we keep that air service here with our existing carriers, but we also want help with potential new airlines we may want to bring into this community. We may have to share part of that initial risk."

That shared risk could, for example, come in the form of extra funds set aside by businesses and even the state. Mora points out that Wyoming, like many of Nevada competitors, subsidizes their airports to the tune of 1.5 million dollars.