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Cost Of RSCVA's Strategic Plan Is Doubling

Alexa Ard

A new strategic plan is underway for the Reno-Sparks Convention and Visitors Authority, but not without some big kinks that will more than double the price of the project. Our contributor Bob Conrad of ThisisReno.com has the story.

The RSCVA board voted recently to hire a local strategic planning firm to complete work that was started by an out-of-state company called CS&L.

"We didn't feel there was a true outlined strategic plan," Board Chair Bob Lucey said. "There was a lot of great data but it hadn't been compiled. We didn't get what we were looking for. There was a lot of board sentiment that CS&L did not fulfill what they originally said they would do."

Lucey said the authority has already paid CS&L more than $100,000 and has also now hired the Reno-based firm OnStrategy for almost $160,000.

"OnStrategy has been intimately involved in building strategic plans here within the region," Lucey explained.

Both companies will work together to provide a final plan with measurable objectives over the next five years.

Lucey says updating the plan is critical because the region has changed so much in the past five years. The RSCVA is also in the early stages of hiring a new CEO after the board fired its last one in October.

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