McSweeney's, the publishing enterprise behind several humor journals, has a new book out -- a collection of its often absurd "lists" that readers send in to McSweeney's Web site.
McSweeney's has published several irreverent humor journals, but this is a first for the wildly popular "Lists" section of McSweeneys.net.
Part of the appeal of the lists section is its Zen-like simplicity. A big part of the humor is the actual titles of the lists themselves.
And for some reason, unicorns have a recurring role in McSweeney's lists.
Editor John Warner talks with Madeleine Brand about the new collection, Mountain Man Dance Moves: The McSweeney's Book of Lists.
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