Lokken: Negativity Looms Large In 2018 Election | KUNR

Lokken: Negativity Looms Large In 2018 Election

Oct 8, 2018

The 2018 Midterms are just 30 days away, and office-seekers in Nevada are crisscrossing the state working to drum up support ahead of the November election.

KUNR's Paul Boger sat down with Professor Lokken and has this report. 

For Truckee Meadows Community College Political Science Professor Fred Lokken, most of that effort has been concentrated on mud-slinging.

"The campaign is being waged in the mailbox, which I find really fascinating, and the reality is that it has been overwhelmingly negative. Television ads are, of course, the other place that the battle is being waged, and that has been 98 percent-plus negative as well."

And while, issues such as health care, education and affordable housing are front-of-mind for many in the Silver State, Lokken says it’s that same negativity that’s taken center stage this election.

"It's not the issues that they want to run on, that I have seen anyone talking about, it is literally talking about the candidates. So, for the two standout elections for 2018, it's literally personality and character over any kind of campaign issue."

Listen to the full interview for more information.