Ski resorts around Lake Tahoe are looking to offer more year-round recreation opportunities in order to increase revenues. KUNR contributor Kaleb Roedel of the Northern Nevada Business View has more.
With lift ticket sales flat and climate change wreaking havoc on the area's snow pack, resorts are looking for new ways to bolster revenues and keep employee retention high.
Heavenly Mountain Resort, Northstar California and Squaw Valley/Alpine Meadows already have extensive summer operations, but resorts like Diamond Peak in Incline Village has a major expansion in the works.
The conversion to four-season fun at U.S. resorts was actually years in the making, requiring Congress to amend portions of the National Forest Ski Area Permit Act of 1986, which limited recreation to Nordic and alpine skiing.
The U.S. Forest Service estimates expanding operations will increase the number of annual visits to national forests by 600,000 and will add 500 to 600 full or part-time jobs, infusing about $40 million into local mountain communities.
Read more at Northern Nevada Business View.