Truckee Unveils New Logo

Jul 18, 2016

The new Truckee logo on hats made by local company Big Truck.

The Town of Truckee has unveiled a new logo. Based on signs for Old Forty, the scenic road that runs up and over Donner Summit, the logo is a key part of the town's re-branding efforts, as is its corresponding tag line. 

That's Pam Hobday who sits on the board of directors for the local chamber of commerce. The group is spending $150,000  this year on what it calls a "place-based marketing initiative," aimed at attracting more businesses and permanent residents to the town.

Truckee's new logo