The Reno-Tahoe area has been undergoing significant change and growth since the Great Recession. And now regional tourism officials are hoping a new multi-million dollar brand campaign can help keep the momentum going.
Reno Public Radio’s Noah Glick reports.
Ambition. Grit. Adventure. These are all themes that make up the new Reno-Tahoe brand, called “Great Contrast.” It’s all part of a $4.4 million campaign funded by the Reno-Sparks Convention and Visitors Authority, which tourism officials hope will bring more—and younger—people to the area.