Patagonia

People are around a table decorating clothing.
Lucia Starbuck

Local high school students involved with the Nevada Youth Climate Strike recently held an event in Reno, where they taught people how to recycle and transform old clothes. KUNR’s Lucia Starbuck profiles the founder of this group, who will be a first time voter in the 2020 election.

Outdoor Companies Opt Out Of Black Friday

Nov 25, 2015

The outdoor industry is increasingly bucking the Black Friday trend. We caught up with one local company to find out more.

On Black Friday, in 2011, outdoor retailer Patagonia took out a different sort of ad. Running a full page, with a photo of a Patagonia jacket, it read "Don't Buy This Jacket." The accompanying paragraph explained Patagonia's anti-consumption stance, but ironically the campaign sent the company's sales through the roof.

It also sparked something of a trend in the outdoor industry.