Sparked

Holly Hutchings

While neon once brought to mind retro advertising for seedy adult businesses and dive bars, it is now often seen as art. Holly Hutchings talks to one artist who has been making the colorful craft for decades.

How Neon Glows On

May 2, 2019
Holly Hutchings

Vibrant glowing tubes of neon have illustrated the Nevada story for a century, as they line quaint main streets and urban centers. The stories behind the bright and bended glass have also dominated our arts and culture coverage through the month of April in a series we called Sparked. Holly Hutchings took a deeper look into this part of our history with multiple stories. She talked to Bree Zender about the series and how neon lives on.

A man sits next to a neon bull.
Holly Hutchings

Persistence of vision. That’s what Will Durham, executive director of the Nevada Neon Project, calls it when he talks about seeing the Nevada Neon Project through years of setbacks and successes to achieve his ultimate goal to have a world-class museum in Reno. His goal is firm, as is his resolve and dedication to reach it.

Sheila and Peter Laufer

As part of the "Sparked: Northern Nevada's Neon" series we are taking you on a visual road trip across rural Nevada to explore some of the states iconic neon signs. Images for this storymap were provided by Sheila and Peter Laufer, authors of Neon Nevada