The Town of Truckee has unveiled a new logo. Based on signs for Old Forty, the scenic road that runs up and over Donner Summit, the logo is a key part of the town's re-branding efforts, as is its corresponding tag line.
That's Pam Hobday who sits on the board of directors for the local chamber of commerce. The group is spending $150,000 this year on what it calls a "place-based marketing initiative,"aimed at attracting more businesses and permanent residents to the town.