As Democrats fight to take back the Senate in 2026, North Carolina is a key state to watch. Public opinion strategist Rich Thau spoke this week with a dozen North Carolinians who voted for former President Joe Biden in 2020, then switched to President Trump in 2024.
Here & Now‘s Anthony Brooks speaks with Thau, who runs the firm Engagious.
Editor’s note: Engagious hosts focus groups for the Swing Voter Project, an NPR editorial partner.
This article was originally published on WBUR.org.
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