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What's behind the plush toy craze?

WBUR | By Here & Now Newsroom
Published September 4, 2025 at 8:57 AM PDT
Influencer Francis Dominic carries three Labubu toys at Paramount+'s world premiere of "Dexter: Resurrection" at Alice Tully Hall at Lincoln Center on July 9, 2025 in New York City. (Angelina Katsanis/AFP via Getty Images)
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Influencer Francis Dominic carries three Labubu toys at Paramount+'s world premiere of "Dexter: Resurrection" at Alice Tully Hall at Lincoln Center on July 9, 2025 in New York City. (Angelina Katsanis/AFP via Getty Images)

Stock for the teddy bear retailer Build-A-Bear has risen faster than for tech giant Nvidia, and the CEO of the company that makes Labubu dolls has a higher net worth than Peter Thiel.

We talk with Liza Corsillo, senior writer at the Strategist, about the plush toy craze.

This article was originally published on WBUR.org.

Copyright 2025 WBUR
Here & Now Newsroom