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Sony Tries New Super Bowl Ad Approach

By Laura Sydell
Published January 24, 2003 at 9:00 PM PST

Amid the blizzard of new ads coming on Super Bowl Sunday, Sony tries a new approach. The company will try to sell its electronics products with an ad featuring singer Alana Davis -- and urge viewers to download Davis's version of the Crosby, Stills classic "Carry On" from the Internet for 99 cents. NPR's Laura Sydell reports.

Copyright 2003 NPR
Laura Sydell
Laura Sydell fell in love with the intimate storytelling qualities of radio, which combined her passion for theatre and writing with her addiction to news. Over her career she has covered politics, arts, media, religion, and entrepreneurship. Currently Sydell is the Digital Culture Correspondent for NPR's All Things Considered, Morning Edition, Weekend Edition, and NPR.org.
See stories by Laura Sydell