© 2026 KUNR
Illustration of rolling hills with occasional trees and a radio tower.
Serving Northern Nevada and the Eastern Sierra
Donate
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
KUNR Spring Fund Drive: 100% Independent, 100% Community Funded 🌷
With federal funding eliminated, this is the fundraiser that will define the station’s path forward. We’re looking to listeners and readers like you to help us become 100% community supported. 🌱
Plus, your donation will go twice as far thanks to a generous $60,000 matching grant from the Greg Nelson Trust and other KUNR supporters. 🩷
Start a $20 monthly donation today ➡️

How Important Is Speaking Chinese For American Business?

NPR
Published October 23, 2014 at 10:35 AM PDT
Facebook co-founder Mark Zuckerberg, left, speaks during a dialogue with students as a newly-appointed member to the advisory board for Tsinghua University School of Economics and Management in Beijing, China. (Tsinghua University via AP)
Facebook co-founder Mark Zuckerberg, left, speaks during a dialogue with students as a newly-appointed member to the advisory board for Tsinghua University School of Economics and Management in Beijing, China. (Tsinghua University via AP)

Facebook founder Mark Zuckerberg tried to appeal to a Chinese audience recently by speaking in Mandarin. Some audience members appreciated the gesture, others did not. Derek Thompson of The Atlantic spoke with Here & Now‘s Jeremy Hobson about how many business leaders are learning Chinese, and whether it can help a business.

Guest

  • Derek Thompson, business editor for The Atlantic. He tweets @DKThomp.

    • Copyright 2021 NPR. To see more, visit https://www.npr.org.