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The Reno-Tahoe area has been undergoing significant change and growth since the Great Recession. And now regional tourism officials are hoping a new multi-million dollar brand campaign can help keep the momentum going.

Reno Public Radio’s Noah Glick reports.

Ambition. Grit. Adventure. These are all themes that make up the new Reno-Tahoe brand, called “Great Contrast.” It’s all part of a $4.4 million campaign funded by the Reno-Sparks Convention and Visitors Authority, which tourism officials hope will bring more—and younger—people to the area.

Alexa Ard

The city of Reno is getting closer to bringing a professional minor league hockey team to town. Reno Public Radio’s Noah Glick reports.

During last week’s city council meeting, the council voted unanimously to enter into an exclusive negotiating agreement among the city, the Reno-Sparks Convention and Visitors Authority and Reno Puck Club, LLC.

Cost Of RSCVA's Strategic Plan Is Doubling

Feb 6, 2016
Alexa Ard

A new strategic plan is underway for the Reno-Sparks Convention and Visitors Authority, but not without some big kinks that will more than double the price of the project. Our contributor Bob Conrad of ThisisReno.com has the story.

The RSCVA board voted recently to hire a local strategic planning firm to complete work that was started by an out-of-state company called CS&L.

There’s a potential shake-up at the Reno-Sparks Convention and Visitors Authority—or RSCVA. Reno Public Radio’s Anh Gray reports that a special board meeting has been called for Friday to discuss possible termination of the organization’s President and CEO Chris Baum.