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Rise of Vox native digital media; cuts at NY Times

Al Stavitsky, Dean of the Reynolds School of Journalism
University of Nevada, Reno
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Digital media continue to reshape the journalism and media landscape, according to Al Stavitsky, Dean of the Reynolds School of Journalism at the University of Nevada, Reno. Stavitsky visited with David Stipech during the Reynolds School Media Watch segment on KUNR's Beyond the Headlines (12-5-14).

According to the New York Times, Vox Media, a publisher of online lifestyle and news brands, was preparing to announce the successful completion of  $46.5 million in financing from the New York investment firm General Atlantic. This would bring Vox's value -- a native digital firm that did not exist just a few years ago --  to $380 million, experts say.

As digital consumption surpasses television viewing and consumers move increasingly to mobile and online platforms, digital brands are growing and gaining in value, which means increasing investors' interest.

Also in this discussion was the continued shedding of jobs of veteran journalists by traditional media organizations, at highlighted by the New York Times eliminating 100 positions through voluntary buy-outs or cuts.

More information about the Reynolds School.

David Stipech is a former general manager at KUNR Public Radio.
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