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Nevada Casinos Growing As Events Businesses

A large ballroom
Courtesy Peppermill Reno
The Peppermill put in a 62,709-square-foot Tuscany Ballroom in 2007 as part of its effort to bring in non-gaming revenue through hosting meeting and conventions.

With more casinos popping up across the country, Reno properties are chasing diverse types of non-gaming revenue. Our contributor Kaleb Roedel of the Northern Nevada Business Weekly has the story.

While hotel rooms, restaurants and shows make up a large portion of non-gaming revenue for local casinos, a growing slice of that business is hosting special events and conventions.

Right now, Eldorado Resorts is currently remodeling all of its convention space at its three Reno properties. Across town at the Peppermill Reno, the property houses the largest convention space in Northern Nevada: its 62,000-square-foot Tuscany Ballroom.

There was a time when gamblers primarily hit three cities: Reno, Las Vegas and Atlantic City. Today, 23 states are dotted with commercial casinos.

For the rest of the story, please visit the Northern Nevada Business Weekly.

Kaleb is an award-winning journalist and KUNR’s Mountain West News Bureau reporter. His reporting covers issues related to the environment, wildlife and water in Nevada and the region.