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Football contracts highly prized for TV networks

Al Stavitsky, Dean of the Reynolds School of Journalism.

College football’s national championship game dominated television viewing with huge ratings. The recent college playoff bowl games set records. The NFL playoffs have taken over millions of viewers’ weekends with more than 110 million viewers expected to watch the Feb. 1 Super Bowl. 

What do live sports broadcasts mean to television networks today and why are the networks willing to bid so high for the rights to football games and other live sports? Al Stavitsky, Dean of the Reynolds School of Journalism, shares his insights into the value of live TV sports in the digital age. (Interviewed by David Stipech on KUNR's Beyond the Headlines, 1-16-15).

Information about: The Reynolds School of Journalism and Advanced Media Studies or the University of Nevada, Reno.

David Stipech is a former general manager at KUNR Public Radio.
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