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Every dollar spent at a local business is a greater return to the community, creating jobs and increasing spending. In the business world, this concept is known as the “multiplier effect.” Reno Public Radio’s news team profiles five small businesses changing the local economy and culture in Northern Nevada.

Reno's Startup Row: A UNR Grad-Turned-Entrepreneur

Alexa Ard

Tech entrepreneurs are calling a stretch of First Street in downtown Reno Startup Row. Nate Pearson is one of them. His company TrainerRoad makes an app to help cyclists train for races. Reno Public Radio’s Michelle Bliss caught up with him for our series on local small business leaders.

Credit Alexa Ard
TrainerRoad's Nate Pearson
Credit Alexa Ard
A bike hooked up to the TrainerRoad app.

Michelle Billman is a former news director at KUNR Public Radio.
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