After nearly a year of gathering community input, Reno City Council has given the initial OK on new regulations for digital signs. A final vote is needed for approval and implementation.
Conrad said the rules governing digital signs haven’t been updated to keep up with the times.
“The technology of signs has changed in the last twenty years,” Conrad said, “so the city council really needed to get this ordinance passed so that businesses knew what was required of them.”
The council has received numerous complaints about the brightness of certain signs, including those for the Grand Sierra Resort and Wild Orchid in MidTown Reno. GSR has already decreased the brightness of its sign to address those complaints.
Conrad described the proposed digital sign ordinance as a compromise among several stakeholders, but some, including Scenic Nevada, have said that the regulations don’t go far enough to address other issues like protecting the aesthetics of the community and private properties, along with reducing driver distractions.