Photo courtesy RSVCA

Taxable room revenues are up this spring in the Reno-Sparks area. Our contributor Kaleb Roedel of the Northern Nevada Business Weekly has the story.

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The Reno-Tahoe area has been undergoing significant change and growth since the Great Recession. And now regional tourism officials are hoping a new multi-million dollar brand campaign can help keep the momentum going.

Reno Public Radio’s Noah Glick reports.

Ambition. Grit. Adventure. These are all themes that make up the new Reno-Tahoe brand, called “Great Contrast.” It’s all part of a $4.4 million campaign funded by the Reno-Sparks Convention and Visitors Authority, which tourism officials hope will bring more—and younger—people to the area.

Noah Glick

Tourism is Nevada’s largest industry, making up nearly 30 percent of total state employment and bringing in more than $3 billion in tax revenue.

But most visitors are only stopping in Nevada’s two urban centers: Las Vegas and Reno.

Our reporter Noah Glick looks at what is being done to attract more people to Nevada’s rural communities.

Rural Nevada Tourism Gets Promotion Grants

Dec 19, 2016
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The Nevada Commission on Tourism has awarded more than $500,000 in grants to rural Nevada tourism organizations for marketing efforts. Our contributor Brook Bentley of the Northern Nevada Business Weekly reports.

The commission awarded funding to almost 90 separate marketing projects. They're all geared toward increasing overnight stays, which in turn, increases room tax revenue for the state. Many will also boost brand awareness for communities in rural Nevada.

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Nevada tourism officials are reaching around the world to attract visitors to Nevada. Our reporter Bob Conrad spoke with one and has the story.

The state held its annual international tourism conference in Reno, and one goal of the conference was to promote Nevada to the rest of the world.

Bethany Drysdale is with the Nevada Department of Tourism and Cultural Affairs, which organized the conference.

Nevada Selects New Welcome Signs

May 17, 2016

Four Nevada high school students will have their work showcased on new “Welcome to Nevada” highway signs being installed throughout the state this summer.

The students won an art contest put on by the Nevada Department of Tourism and Cultural Affairs. Bethany Drysdale is with the department and spoke to our media partner KNPR in Las Vegas. She says that these signs will replace the old, familiar signs that include a lonely miner.

Cost Of RSCVA's Strategic Plan Is Doubling

Feb 6, 2016
Alexa Ard

A new strategic plan is underway for the Reno-Sparks Convention and Visitors Authority, but not without some big kinks that will more than double the price of the project. Our contributor Bob Conrad of has the story.

The RSCVA board voted recently to hire a local strategic planning firm to complete work that was started by an out-of-state company called CS&L.

The Reno-Sparks Convention and Visitors Authority—or RSCVA—voted last week to remove its president and CEO. But the agency is ready to get on with business. Reno Public Radio’s Anh Gray reports the board voted unanimously today on an interim leader.

The Reno-Sparks Convention and Visitors Authority—or RSCVA—is looking for a new leader after firing President and CEO Chris Baum today. Reno Public Radio’s Anh Gray reports.

Baum has been with the agency for about four years, during his time tourism in the region has experienced modest growth.

There’s a potential shake-up at the Reno-Sparks Convention and Visitors Authority—or RSCVA. Reno Public Radio’s Anh Gray reports that a special board meeting has been called for Friday to discuss possible termination of the organization’s President and CEO Chris Baum.